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Westfield launches first ever TV ad campaign
Westfield Health has launched a television advertising campaign for the first time to raise brand awareness and appeal to new customers.
The upbeat six-week campaign is running on both regional and national daytime television and features bright fun imagery of tapping feet.
Westfield’s campaign will be supported by, radio, magazine inserts, door drops and online advertising. The adverts show feet in different everyday scenarios – walking, dancing, playing and relaxing – giving an impression of vitality and freshness ‘brimming’ with Westfield Health.
Jill Davies, Deputy Chief Executive of Westfield Health, explained the company’s decision to introduce television advertising for the first time.
“At Westfield we think that it is the right time for us in our development within the UK health cash plan market. More and more people are encountering difficulties in accessing NHS services when they need them.
“Cash plans have an important role to play both in helping to support the NHS in those areas where it is facing increasing pressure and in giving policyholders the means to access services at a time that suits them and their family.
“The challenge we face is to raise awareness and general understanding of our health cash plans and the valued benefits they can offer for a low cost. We think this television campaign will help us to achieve this.”
Jill explained that one of the main purposes of the television campaign is to boost the awareness and sales of Westfield’s direct product, the Good4you Health Cash Plan, which people can join through our online services.
The plan with its wide range of benefits and services including dental, optical, physiotherapy and a GP telephone consultation line, provides reassurance to policyholders by giving them money back towards the cost of everyday healthcare.
Jill summed up: “The use of the feet makes this a distinctive fun advert and we hope that it will capture viewers’ attention and encourage them to call Westfield Health to find out more.”
The 30-second advert is appearing on ITV1 Yorkshire and various Sky channels.
© Westfield Health Insurance | 2008
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