Westfield celebrates award win at Health Insurance Awards

Westfield Health has strengthened its position as one of the UK’s leading health cash plan providers after securing a coveted national award.

The Sheffield-based organisation fought off tough challenges from leading competitors to win the Best Healthcare Cash Plan Provider title at the Health Insurance Awards 2010.

In addition to winning one of the most prestigious awards of the night, Westfield was highly commended for two other accolades at the event  - Most Innovative New Product and Best Provider for Marketing to Intermediaries

Jill Davies, Chief Executive of Westfield Health, said: "We are delighted to have won such a prestigious industry award.

"We have had an excellent year, having enhanced and developed our product range to incorporate the next generation of benefits and have continued to lead the way in our market in terms of product and service innovation.

"Working closely with intermediaries has enhanced our understanding of their customers’ needs and we have increased our sales performance through their valued assistance.

"We relaunched our innovative Foresight Healthcare Plan earlier this year following extensive research into intermediary, employer and employee needs. The plan now includes new benefits such as Cognitive Behavioural Therapy and an online personal health risk assessment, as well as support for employers with BusinessCare."

With more than 90 years experience, Westfield Health has gained market share and has seen strong growth in sales of corporate-paid cash plans, largely due to the organisation’s outstanding record in product innovation and its development of groundbreaking plans that have anticipated the changing healthcare landscape.

Jill added: "It is an honour to be recognised by our peers for the positive impact we are having on the industry and a very proud moment for everyone at Westfield."

Westfield received the award at a gala dinner held at London's Grosvenor House Hotel.