‘Eat well, move more and live longer’ in 2009
Change4life TV campaign image.
A healthy living campaign designed to halt England’s rising obesity levels has been launched by the Department of Health (DoH). *
The campaign, called ‘Change4life’, will promote healthy living on TV, billboards and in magazines in an attempt to launch a ‘lifestyle revolution’.
Focusing on the slogan ‘eat well, move more, live longer’, the advertisements will help audiences to understand the harmful effects of obesity on their children’s health, warning that a bad diet and lack of exercise can cause cancer and heart disease.
The three-year scheme follows a government-backed Foresight report published in 2008, which predicted that 90 per cent of children will be overweight or obese by 2050. **
Sir Liam Donaldson, Chief Medical Officer at the DoH, said: "There are two key things we can do to be healthier. Eat healthier food and be more active. Being active and eating well does not have to be expensive and it doesn‘t have to be difficult.
"Healthy eating should not be underestimated – and it’s never too late, obesity is a medical problem that can be reversed quickly. With the exception of quitting smoking, keeping a healthy body is one of the best ways to reduce the risk of getting cancer."
But as the country braces itself for recession, it seems more of us are neglecting our healthy eating habits and exercise plans in favour of saving money.
According to a recent report by the Blood Pressure Association, 16 per cent of those questioned said they would have to reduce spending on healthy food in the next six months and a fifth were having to cut back on gym use. ***
But a healthy body doesn’t need to come at a cost.
Westfield Health has always encouraged healthy living and has developed a range of benefits to help policyholders maintain their health and fitness levels.
Many of Westfield Health’s cash plans include a health club concession benefit, which provides policyholders with access to special concessionary deals at selected UK health and fitness clubs.
Most plans also provide access to a GP telephone consultation service, which enables policyholders to speak to a fully qualified UK GP 24 hours a day, from anywhere in the world. The helpline can offer advice on a range of health issues including exercise and nutrition.
Sources/ References: -
* http://news.bbc.co.uk/1/hi/health/7791820.stm
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