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AWRC

We’re a tier 1 partner to the Advanced Wellbeing Research Centre (AWRC), which is set to be the most advanced research and development centre for physical activity in the world.

With state of the art facilities for a team of over 70 Sheffield Hallam University researchers, the AWRC works to tackle key issues such as sedentary lifestyles, rising obesity and mental health.

As a centrepiece of Sheffield’s Olympic Legacy Park, the AWRC aim to transfer learnings from elite sport and performance into the wider population through innovative technology and world-leading research. Making small improvements across a number of areas creates a bigger positive impact. Our partnership from the ground up gives us access to the new interventions that improve wellbeing in society. With this knowledge, we can elevate our solutions, as they’ll have been validated by academic research, so we know they really work and can make a healthy difference to our customers.

Our Knowledge Transfer Partnership

As part of the Innovate UK programme, a government funded organisation that funds business and research collaborations to accelerate innovation and drive productivity and economic growth, we’ve launched a three-year Knowledge Transfer Partnership (KTP) with the AWRC.

The KTP will academically evaluate our health and wellbeing programmes to assess their effectiveness within the workplace. This gives us the insight to accurately identify and implement effective health and wellbeing interventions, which could ease the strain on the NHS and increase economic outputs through greater productivity.

Why the AWRC are working with us

“Westfield Health are a key partner of the Advanced Wellbeing Research Centre with a shared vision to improve the health of the nation. We are working together on innovative projects to achieve this. Our research knowledge can be applied to Westfield Health’s services, supporting their customers to live healthier lives.”

Professor Rob Copeland
Head of the AWRC

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