
Outbound B2B Marketing Executive
More info...Closing date: 14 June 2023
Location: Sheffield
Contract: Full Time, Permanent
Salary: Competitive Salary
The role of Outbound Marketing B2B Executive is central to providing our prospects and future customers with a caring and proactive support service.
About the role
Westfield Health is dedicated to making a healthy difference to the quality of life for our customers and the B2B Outbound Marketing Executive supports our mission by delivering an outbound lead generation programme that drives leads and new business.
Main Duties and Responsibilities
- Work with other marketing team colleagues to develop and execute lead nurture programmes for B2B sales opportunities, including new prospects and pipeline that are customised by persona, industry, product and/or triggered events.
- Carry out daily outbound activity that includes telephone prospecting calls, e mails, CRM sequences, to build insights, add value with relevant content and qualify opportunities to sale.
- Schedule qualified appointments with prospects and connect them with the appropriate salesperson for further sales consultation.
- Provide a relevant, personalised and timely experience that will accelerate potential clients along the sales funnel.
- Create copy for all email and social nurture campaigns, and optimise emails across devices for deliverability, open rates, click through and conversion.
- Follow up with potential leads who expressed interest but did not purchase (longer term nurturing).
- Leverage the marketing automation system for insights.
- Help to maintain database integrity.
- Answer inbound telephone enquiries and ask open questions to qualify potential sales opportunities.
- Interact professionally with prospective and customers and in keeping with our brand tone of voice.
Skills and Values
We are looking for people to join our team who have the right level of experience and skills working in a B2B environment and can also demonstrate behaviours in line with our Values; The Westfield Way.
Education and Qualifications
Desired
- Degree level educated
- A professional qualification in marketing such as CIM and ID
Experience
Required
- A proven track record of achieving sales, lead generation and appointment setting targets.
- In-depth understanding of the B2B buying process, lead generation and lead nurturing.
- Some experience of working with insights and data to deliver desired outcomes.
- Some experience of using marketing automation.
- Some hands-on experience of email marketing.
- Experience of working within brand guidelines.
- Proven experience of managing timescales.
Desired
- CRM experience.
- Working within an environment where you have complied with legislative requirements including financial services regulations.
Skills
Required
A people-person – someone who’s able to quickly establish rapport and communicate with a range of professionals
- Ability to influence decision makers and overcoming objections.
- Self-motivated with the ability to think creatively whilst also having a commercial focus.
- Attention to detail and resilience – you’ll need to be able to juggle multiple activities s at any one time, (re) prioritise effectively and regularly while maintaining the highest attention to detail and accuracy.
- A strong desire to be accountable and to exceed expectations.
- Personal growth and learning mindset.
- Articulate with strong communication skills (oral and written).
- Highly self-motivated with an enquiring approach, passion for excellence and continued improvement.
- A great team player with lots of energy and passion.
The Westfield Way
We are passionate about inspiring and empowering our colleagues to be the best we can be. We believe that our people are our strongest asset and by recruiting people that understand and live by our values; The Westfield Way, we aim to continue to provide an excellent experience for our colleagues and customers. Our commitment to creating a workplace where our colleagues feel connected, heard, developed, recognised and supported has been demonstrated by our achievement of the prestigious Investors in People Gold accreditation!
Our co-created Values reflect the ‘way we do things around here’. The Outbound Marketing Executive will be expected to demonstrate these values in all aspects of their role.
- We care
- We’re in it together
- We are explorers
- We own it
To find out more about what makes up each of our Values, please see our website.
Benefits
Westfield Health offers many benefits to our colleagues as part of your employment package. We believe that by treating our colleagues well, they will enjoy working with us -and happy colleagues makes happy customers; it’s a win-win!
Stay fit and well by accessing your personal Health Cash Plan and Private Medical Insurance policies. Be rest assured that you are well looked after and have cover for all your essential healthcare needs.
Take advantage of our all-inclusive internal wellbeing experience. We offer all colleagues free access to our Active Space which includes onsite gym facilities, daily classes and development from our wellbeing coach. Take time within the working day to utilise our Wellbeing Room, Yoga and Pilates classes to unwind and relax.
Our annual bonus scheme reflects the hard work we all contribute towards. We offer flexible working arrangements to balance your home and work life and, important to know for the future, we offer incremental annual leave and service awards to our colleagues after 5 years’ service.
To see more of our benefits, please go to our website.
Are you interested?
Part of the selection process will be a Competency Based Interview. Candidates will be asked for specific examples detailing how they have demonstrated the Skills and Values required for this role.
If you feel that you have the necessary skills and values to carry out this role, please apply by submitting your CV and provide information relevant to the selection criteria stated. This should include examples of how your skills, qualifications and experience meet the requirements of the role along with any other relevant supporting information.
Submit your CV and covering letter via email to [email protected]