Which famous ‘momager’ am I most like?

Have you heard of a “momagers” yet? It’s an interesting concept that’s been taking the showbiz world by storm. However, its influence reaches far beyond Hollywood’s glitz and glam. In the world of business, “momagers” refers to the phenomenon of managers feeling responsible for their employees’ personal wellbeing as well as their output.

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What is a momager?

The term “momager” was originally coined to describe mothers who actively manage the careers of their children. However, the term has evolved to include all mothers who successfully balance their roles as a parent and a manager, which is significantly more empowering.

Becoming a mother is a crash course in leadership. It challenges you, changes you, and ultimately equips you with a whole new set of skills and strategies that can positively influence your professional life. The planning, the multitasking, the diplomacy, the ability to stay calm in chaos - all these expectations mothers become experts in are life skills that make strong leaders in the workplace.

It’s not just mums who can be momagers. While many parents who handle primary childcare responsibilities are mothers, dads can be great momagers too.

Take our quiz below to find out which famous ‘momagers’ your leadership qualities resemble. Having drawn inspiration from famous and inspirational managers, our Group Director of People, Vicky Walker, helped design this quiz to shed light on how we lead, manage, and interact with people around us.

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If you had to pick one word to describe yourself, would it be...?

What do you feel is most important to you at work?

What are you most likely to say when speaking with your team?

What type of feedback do you give to others most frequently?

Which of these options is the closest to describing a weakness of yours?

Out of these tasks, which would you lean towards?

What do you find the most helpful when working in a team?

Kris Jenner

You are most like...

Kris Jenner

In other words, you are a Visionary Leader

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Tina Knowles

You are most like...

Tina Knowles

In other words, you are a Directive Leader

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Deloris Jordan

You are most like...

Deloris Jordan

In other words, you are a Coaching Leader

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Jada Pinkett-Smith

You are most like...

Jada Pinkett-Smith

In other words, you are a Affiliative Leader

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Judy Murray

You are most like...

Judy Murray

In other words, you are a Pace-setting Leader

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Momager Kris Jenner, the woman behind the Kardashian-Jenner family's successful work lives. Illustration of Kris Jenner

If you’re most like

Kris Jenner...

You’re known as the forward-thinker. Envisioning that big-picture goal, you help your team to understand where they’re headed and why it matters. You’d say, “here’s why we’re doing this,” as you rally the troops for the tasks ahead.

It’s not just about giving orders; you thrive on drawing from your team’s (or family's) input, crafting a collective vision that inspires everyone to jump on board. When it comes to feedback, you’re all about positivity, highlighting the shining moments. You strive for a positive atmosphere around your children, and as a manager, this focus on the core idea helps inspire your team and encourages them to contribute.

However, you’ll need to keep a close eye on the gap between your vision and their reality. Sometimes, looking too far ahead and forgetting the challenges of now can impact team motivation. Just remember, your power of mission and vision is key to making the magic happen when it feels realistic, too.

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If you’re most like

Tina Knowles...

Then you’re all about taking charge with a clear directive style. You’re the queen of logical instructions, preferring to lay out the game plan straight up.

Your mantra? “Let’s get it done,” because efficiency is your middle name. As a manager, you thrive in high-pressure situations, whether it’s putting out fires or tackling a mountain of tasks on a daily basis. When the building is metaphorically on fire, you’re the one person keeping a cool head and that’s a necessity with your family and your work team.

But here’s the thing: while your no-nonsense approach gets the job done, it’s important to give your team the trust and responsibility of their own tasks. Share the emotional labour and let other members of your team or family thrive. This helps everyone - your child, husband or your colleagues - feel valued and have their own achievements, boosting their progression. It’s all about finding that balance between taking the lead and letting everybody shine.

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Momager Tina Knowles, whose dedication to her daughter Beyoncé put her in the spotlight. Illustration of Tina Knowles.
Momager Deloris Jordan changed the course of Michael Jordan's life. Illustration of Deloris Jordan.

If you’re most like

Deloris Jordan...

Your empathy is a gift, with your guiding yet empowering style. You’re not just telling your team what to do; you’re helping family members and colleagues discover their strengths, aspirations, and areas for growth. You’re all for your children’s dreams and that’s a power you bring to your workplace.

You’re great at fostering a safe space where individuals can set their own goals and reflect on their progression. Asking them: “what’s working well?” encourages everyone to celebrate their wins along the way. This approach shines when your team is eager to learn and grow, and their trust is strong.

However, it’s important to remember that this leadership style isn’t one-size-fits-all. If your people - be it teens, young kids or junior team members- need clear direction or urgent mentoring, your empowerment might not always hit the mark. It’s all about striking that delicate balance between guiding and empowering, so everyone can reach their full potential.

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If you’re most like

Jada Pinkett-Smith...

You thrive when fostering warmth and inclusivity within your team. You’re not just focused on checking off the to-do list; you tend to the emotional wellbeing of each team member. You value everyone’s input and prioritise creating a space where voices are heard. Does this sound like you at home?

“How do you feel about our teamwork?” is a key question you ask, to build a sense of camaraderie and collaboration. With a deep care about everyone’s happiness, you hone into what makes them tick, inside and outside of work. These qualities shine when navigating teams through difficult times, or when new bonds and trust need to be built.

While it’s important to prioritise emotional needs, it’s important not to shy away from constructive feedback or challenges. Sometimes, tough love is needed to spur growth and development. So, find your balance between warmth and striving for results, then watch your team thrive.

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Momager Jada Pinkett-Smith, leader of the best known families in showbiz. Illustration of Jada Pinkett-Smith
Momager Judy Murray knows just what to do under pressure. Illustration of Judy Murray.

If you’re most like

Judy Murray...

You prefer to set the pace and lead by example. As the expert in your field, you’d prefer to roll up your sleeves and dive into the nitty-gritty. You thrive in high-pressure situations, using an organised and dedicated approach to rally your team, just like your kids or even your spouse, toward the wins. Your passion is strong and undoubtedly inspires others around you.

“Here’s how you should be doing it” is a common phrase, taking charge and showcasing your expertise. These leadership qualities are successful when you need top-notch results from a team that’s firing on all cylinders. However, maintaining this high-energy pace could lead to burnout, both for you and a more easily tired team.

Not everyone can keep up with your lightning speed lifestyle, so it’s important to save your more raring-to-go approach for the more testing moments. It’s important to give others room to shine and grow, which means they’ll need some extra room and time for personal development. If you can balance the need for speed with a focus and investment on team wellbeing and development, you’ll be unstoppable.

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More reading

Balancing parenthood with work can feel impossible at times. However, employers who support working parents will have a happier and more productive workforce. Discover more advice:

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