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New Strategy for Westfield Health opens opportunities in US

New Strategy for Westfield Health opens opportunities in US

Health and wellbeing provider, Westfield Health, is forging close links across the Atlantic Ocean with leading figures in the United States.

Representatives from Westfield Health visited Frisco in Texas, the fastest growing medium-sized city in the US, in June 2017, to explore opportunities in sport, technology and population health between the two cities, and the visit was returned by a delegation from the Frisco Economic Development Corporation in September.

David Capper, Commercial Director at Westfield Health, alongside representatives from Sheffield Hallam University and the National Centre for Sport and Exercise Medicine, began talks to showcase how learning and knowledge from elite sport can be transferred to support the health and wellbeing of the wider population through innovative technology.

David said: “We visited Frisco to show how Westfield Health, along with representatives from the City of Sheffield, are leading the way in health, wellbeing and sports innovation. Following our trip, representatives from Frisco wanted to come and see how we’re putting our vision into action.

“Preventative medicine, sport in relation to health and wellbeing, and medical technology are all areas of growth for the Sheffield City Region, and there are many synergies between what we’re doing here and what is being developed in Frisco.”

The delegation was authorised by Jeff Cheney, Mayor of Frisco, and included a representative from Baylor Scott & White Health – the largest not-for-profit health care system in Texas.

Baylor Scott & White Health, together with the Dallas Cowboys American Football team, recently opened a sports medicine, research and performance facility which will be located at ‘The Star’ in Frisco – home of the new Dallas Cowboys World Corporate Headquarters.

During their visit to Sheffield, where Westfield Health has its headquarters, the delegates presented their story in terms of how Frisco has become the fastest growing medium sized city in the US. They were also given a tour of Sheffield Hallam University’s Sports Engineering Lab & Health Lab and the National Centre for Sport and Exercise Medicine.

Professor Steve Haake, Director of the Advanced Wellbeing Research Centre at Sheffield Hallam University, said: "We were delighted to be able to share our vision with the dignitaries from Frisco and to showcase our plans to become the most advanced research centre for health and physical activity in the world. The University and the city as a whole, is really starting to make its global mark as being a hothouse of innovation to improve the health and wellbeing of our population.”     

David continued: “The sharing of ideas will be invaluable during the development of the Advanced Wellbeing Research Centre (AWRC) on the Sheffield Olympic Legacy Park.

“As a major partner of the AWRC, which is set to be the most advanced research and development centre for physical activity in the world, Westfield Health is playing a key role in driving the health and wellbeing agenda forward nationwide.

“The AWRC will bring together knowledge, information, research and education to create a living laboratory for health and wellbeing.

“Through close links with the National Centre of Sports and Exercise Medicine, researchers at the AWRC will have the unique opportunity to work with communities and to explore and test innovations and products.

“The team from Frisco wanted to see some of the innovative work being done in terms of transferring learning from elite sport to support the health of the wider population, and we’re proud that Westfield Health and the work being done in Sheffield is now being seen as an exemplary template for cities across the world.

“It was a very productive couple of days and we’re excited about the future opportunities between our communities and companies."

A further visit, to continue exploring opportunities in sport, technology and population health, is planned for February this year.

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