1. Explain how wellbeing solves a problem
When pitching your strategy to leaders, try to identify a specific business area and clearly demonstrate the impact that wellbeing can have. Improving your people’s health is a worthy goal in itself, but you can make that initial investment more appealing to business leaders by emphasising its impact on issues such as employee engagement, absence levels, recruitment and retention.
Call out the core issues that your organisation is looking to tackle, then make a really clear link to how wellbeing can help.
2. Set goals that demonstrate impact
Once you’ve decided on your target areas, consider how you’re going to measure the outcomes of your activity. Measuring the impact on your people will help you show that your strategy is working and position wellbeing as a vital business priority.
Successful activity, however small, will help you win buy-in from the top and make the case to scale up your plans in the future.
3. Bring data to life
Use charts, graphs and visuals to showcase the feedback you collect and demonstrate the positive impact your wellbeing strategy is having.
Data visualisation tools such as Google Looker Studio or Flourish can help you automate this process by bringing together data from different sources into one concise, engaging dashboard.
You can present both qualitative and quantitative data to build a persuasive case for further investment, but remember to keep your reporting focused on the metrics that really matter to your leaders.